Post by juthi52943 on Dec 26, 2023 9:15:16 GMT
Recent growth in online behavior (%) Online behavior of a global audience for Christmas shopping Geo: Global | Time frame: August - September As people plan their gifts this year, cost is a major consideration in what they plan to buy and when. Our data shows a % year-over-year increase in online activity around Black Friday deals, indicating anticipation of significant savings. Week over week, we see an average % increase in engagement for supply chain content.
An average increase of % for inflation keywords and a Job Function Email List Average increase of % for sales and discounts. With cost-saving measures top of mind for consumers, brands should emphasize sales and offers. Shoppers delay purchases during the holiday season Audience Engagement for Holiday Shopping , , and (%) Holiday shopping behavior in , and Geo: Global | Time frame: August - September Holiday shopping plans are considerably lower so far in than at the same time in and.
In previous years, spending increased gradually from September to December, before drop dramatically towards the end of the holidays, then rise again at the start of the year. Our projections for this year suggest a flatter, more gradual spending pattern, with an increase in January to take advantage of post-holiday sales - or, potentially, positive changes in the economy. Brands that closely monitor their sales will need to take this pattern into account and adjust.
An average increase of % for inflation keywords and a Job Function Email List Average increase of % for sales and discounts. With cost-saving measures top of mind for consumers, brands should emphasize sales and offers. Shoppers delay purchases during the holiday season Audience Engagement for Holiday Shopping , , and (%) Holiday shopping behavior in , and Geo: Global | Time frame: August - September Holiday shopping plans are considerably lower so far in than at the same time in and.
In previous years, spending increased gradually from September to December, before drop dramatically towards the end of the holidays, then rise again at the start of the year. Our projections for this year suggest a flatter, more gradual spending pattern, with an increase in January to take advantage of post-holiday sales - or, potentially, positive changes in the economy. Brands that closely monitor their sales will need to take this pattern into account and adjust.